The Helium brand includes the words, phrases, symbols, designs and other distinctive brand features associated with Helium and our services (“Brand Assets”). Examples of our Brand Assets include the word “Helium” and our logos. Our Brand Assets are trade names, trademarks, service marks and trade dress of Helium.
Helium encourages and supports other products and services that use and supplement our services. At the same time, we must protect our reputation and brand identity. So we ask that you follow these Brand Guidelines, which are intended to promote consistent use of our Brand Assets. This makes it easier for people to instantly recognize references to Helium, and prevents consumer confusion. These guidelines also help protect Helium’s intellectual property.