The Helium brand includes the words, phrases, symbols, designs and other distinctive brand features associated with Helium and Brand Assets. Examples of Brand Assets include the word “Helium” and Helium logos. Brand Assets are trade names, trademarks, service marks and trade dress of Helium.
Helium encourages and supports other products and services that use and supplement the Helium Network. At the same time, we must protect Helium's reputation and brand identity. So we ask that you follow these Brand Guidelines, which are intended to promote consistent use of Helium Brand Assets. This makes it easier for people to instantly recognize references to Helium, and prevents consumer confusion. These guidelines also help protect Helium’s intellectual property.