: About Me

A full time stay at home mom, part time aspiring writer,once upon a time computer programmer and a sometime cook, this about sums me up.

My parents always told me ...

to be honest

Why I write ...

its the best way to communicate

My first job ...

computer programer

Business > Marketing How socially conscious packaging influences brand image

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Have you seen the new Cover girl commercial with Ellen DeGeneres saying, "Inner beauty is important but not nearly as important as outer beauty", a paradox yet reality of the day, making packaging that much more important in the product lifecycle. In the wake of increasing trade over long distances what began as a means to protect the product has slowly evolved into the face of the product. Over the years the role of packaging has changed from that of a protector to an information provider and to that of a persuader. Catching the eye of the consumer, conveying information in terms of price...

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