Articles written by Maxwell Payne in Business

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About me - Maxwell Payne

I'm a freelance writer and as you can see my pen name is Maxwell Payne, which some of you may see as a play on a name of a popular video game character, but I assure you that it was chosen for reasons which may never be known. I write a variety of articles

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Business > Business News & Issues Tips for justifying your IT budget for 2009: 6 of 29
As the IT professional in your office, you know how important an up to date, secure, and fast office network is. You understand that the latest software means your office network will run smoothly and securely and you know that old hardware is just a burden on your time and your network's efficiency. But with the economic fo... More..
Business > Website Marketing & SEO Understanding 'pay per click': 2 of 7
Advertisers spend millions of dollars every year trying to reach their potential customers. The internet has revolutionized the way businesses can reach potential customers and the concept of 'pay per click' (ppc) advertising is a huge part of internet marketing. When the internet first started gaining popularity and the num... More..
Business > Online Advertising & Sales How to advertise on Google: 1 of 3
How to Use Google Adwords. Google Adwords is an advertising program developed by Google that places ads that are relevant to the content on the site hosting the ads. The beauty of Adword is that webmasters and website owners sign up to allow Google to place ads on the website, Google's system automatically places advertisers... More..
Business > Online Advertising & Sales How to earn big bucks from your website: 2 of 5
Whether or not you sell a service or product on your website, you can still make money off of your website. They key to making money with your website is one to have relevant ads on your website and two to make sure you drive a lot of traffic to your website. Generally you'll want to set up the ads on your website before wor... More..
Business > Small & Home Business Guide to budgeting software: 1 of 1
Managing a budget or at least keeping track of your finances shouldn't require a degree in rocket science. Fortunately there are a number of software programs designed to help you create a budget, manage your spending, and simply monitor your cash flow/assets. Budgeting software can also help you keep an eye out for unauthor... More..
Business > Business News & Issues The US 7-11 convenience store chain adopts the Kwik-E-Mart name and products from the Simpson's TV show: Good business or a new low for American culture?: 2 of 3
I think the marketing strategy is pure genius when it comes to converting some 7-11 stores into Kwik-E Marts and having all 7-11 locations selling Simpsons branded merchandise. It is quite a creative idea and one that is entertaining to witness and take part in. In a world now where interactive and viral marketing is crucial... More..
Business > Sales Customer management: How to keep the customer happy: 6 of 8
Is the customer always right? Here are some ways to deal with a customer that never seems to be satisfied. The old mantra goes "The customer is always right". In most cases this holds true, but today so many workers in areas such as retail would rather put up a fight then look for a way to make a customer happy. Lets clear t... More..
Business > Website Construction Pros and cons of creating niche websites: 2 of 2
Niche websites are websites designed around a specific topic area in order to monetize the website using affiliate marketing and revenue programs such as ClickBank and Google Adsense. By focusing on a very small and very specific topic, proponents of niche website creation claim that a lot of revenue can potentially be gener... More..
Business > Marketing Why McDonalds is now targeting the hip hop community: 2 of 2
The main reason why McDonalds is targeting the hip hop/rap community more now in advertising is because this genre of music and the community that goes along with it is currently the largest and most popular in America. They would be foolish to pass on this very popular and very spend happy demographic of people. I mean a lo... More..