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Business > Trade Shows Trade shows: Surefire ways to get leads before you go

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When you have registered for a trade show and your booth selection is confirmed, you have a fantastic opportunity to generate leads before the trade show opens. One such opportunity is to place advertising about your company and attendance at the trade show with a "visit us at booth #___" or send out a press release with all the details. Press releases are free just make sure you let them know it is time sensitive. Advertising in trade publications and local business sections of newspapers will let people know how they can learn more about your business. Most trade shows are at or near a h...

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