: About Me

In the late 1980s and early '90s, just before the Internet revolution swept through the media fields, U.S. media companies began to panic. They were losing print subscribers in the newspaper industry. Led by Gannett, most newspaper companies fell into the trap of altering newspaper content and design to "attract more women readers" because, it was felt, that women controlled the bulk of the typical family's spending budget and that ads and news should be tailored toward them. This had the effect of angering male readership, which left in droves - exacerbating the print industry's...