: About Me

Len Rogers
PhD, MSc, MBA, BA, Dip. M
lenarogers@btinternet.com

Len began his working career with Imperial Chemical Industries Ltd and then became South West UK regional manager of a subsidiary of the Vickers Group of companies with an extensive range of diverse products: armaments, stern tube bearings, phenolic-formaldehyde roll-neck bearings, plastics, flooring, rubber mechanicals, foul-weather clothing, PVC leathercloth, rubber sheeting, to name some of the main ones. He then took over the management of eleven companies and divisions of the RIL group at their headquarters in Wellingborough, UK, which had an equally diverse range of products.

About this time, Harry Moss, chairman of the world renowned Moss Bros, Covent Garden, London, wanted an experienced industrial manager to take over sales and publicity of the Covent Garden headquarters and all UK branches. He invited Len to join them. After 20 plus years in industry, Len's managerial experience expanded in a different direction into the world of men's and women's formal and informal wear, evening wear, ski-wear, riding and hunting kit, and parliamentary robes. During this period, Len's skills won him a Dartnell Gold Medal in the United States for writing excellence.

Len's ability to combine technical and commercial management with publicity enticed him into the advertising industry and also into partnership with Lord Christopher Thynne (youngest son of the then Marquis of Bath). They shot the stills of the Beatles first film "A Hard Day's Night" at London's Paddington Station some of which have never been published. Len learned his photographic skills the hard way when Christopher double-booked a wedding and the Hedges & Butler tri-centenary, and persuaded Len to cover the tri-centenary celebrations. It was only in the gloom of the cellars that Len discovered the flash unit Christopher had given him was completely discharged!

Up to this time, Len had only modest qualifications and was occasionally published; he decided to move into the academic world and started reading for his degrees. He was appointed chief examiner to the Chartered Institute of Marketing and in 1967, pioneered the use of the business case study in the UK. As Harvard cases in those early days would not yield to depth analysis, Len wrote twenty-two cases from his experience all used as final examinations for the Institute. He became senior lecturer at Mid-Kent University and also gained his first degree, then took an MBA at City of London, an MSc in management science, and gained his doctorate in quantitative business analysis from the University of Beverly Hills, CA. All his degrees were achieved after he reached the age of fifty.

Len was invited to become marketing consultant to Philips NV, in Eindhoven, consulting and training around the world for fifteen years; founder-director and vice-chairman of Montgomery Vaults Ltd, Lagos, Nigeria; and director of the Institute of Sales and Marketing Management. This last appointment involved appearing at road shows around the UK including speaking to over 5,000 delegates at the Albert Hall. He also wrote ten business books published by Blackwells, Kogan Page, and Heinemann. Len, a man of diverse interests, bought and ran the 17th century hotel and restaurant Shapwick House, Somerset, a small live-stock and arable farm in south west France, continued watercolour painting (most of which are in private collections), and developed a deep and continuing interest in computer technology. He is consulted by many companies as much on the written word as on business, finance and marketing planning and implementation.

Len has been a board member of Computer Resources International (Luxembourg) SA for twenty years and is a professor of quantitative and qualitative research at the International School of Management (Paris, New York, Shanghai, Tokyo) tutoring mature students on-line and on-campus at PhD level.

My passion is ...

Writing and watercolour painting

I know too much about ...

life to be complacent

My parents always told me ...

when it was time to go to bed

My childhood ambition ...

was to grow up

My favorite memory ...

is of Budapest, Vienna, and Heidelberg, Xmas and New Year 2007/8

Why I write ...

is for interested people to read

What I am reading/watching/listening to ...

quantum realities, and everything that comes into my hands

My first job ...

managment trainee with Imperial Chemical Industries UK

My best moment ...

has yet to come.

My inspiration ...

is always working

Personal Finance > Stock Market How to trade stocks online

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Attitude to risk governs trading policy Choosing an online stock broker requires considerable investigation and comparative research. You should devote a whole day to surfing the net screening available brokers with your essential requirements. Fundamental to all your on-line trading is your attitude to money and your understanding of risk. You must assess your tolerance to risk, which is an innate characteristic built up over the years since birth, and appreciate the risk in each market. Personal risk tolerance cannot be changed, so you must understand your attitudes in making and losing ...

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