Articles written by Sheri Fink

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About me - Sheri Fink

Sheri Fink is an experienced online marketing professional and entrepreneur. She enjoys creating innovative solutions for business needs, launching new products and marketing campaigns into the marketplace, and empowering people to achieve their goals and

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Business > Website Optimization & Strategy Creating websites: Improving the user experience: 1 of 6

The World Wide Web has evolved from a largely text-based medium into a system that includes images, audio, video, virtual reality, blogs, podcasts, RSS feeds, live chatrooms, and many other forms of interactivity. With all of these sensory possibilities, it is easy to lose sight of the notion that the Web was developed as a ...
Business > Website Marketing & SEO Best ways for companies to conduct market research online: 2 of 6

Competitive Intelligence is the ability to know what your competitors are up to in the marketplace. It can help your business gain or maintain a competitive advantage over the competition. The Society for Competitive Intelligence Professionals defines competitive intelligence as "a systematic and ethical program for gatherin...
Business > Website Optimization & Strategy Search optimization techniques for your website: 1 of 3

Several recent studies examined the links users followed on the search engine results page. A study conducted in 2005 found that 42% of users clicked the top result, and 8% of users clicked the second result. This confirms previous studies that the number one natural search result gets many more clicks than all other results...
Computers & Technology > Web Design Website usability and navigation checklist: 2 of 4

Usability and navigation are critical factors in the experience customers will have when they visit your website. Improving the usability and navigation of your website can result in higher conversions and a positive difference in your bottom line. This brief checklist is an aid in evaluating your website for usability: Navi...
Business > Online Advertising & Sales Pay-per-click advertising strategies: 1 of 2

Pay-per-click (PPC) advertising can be disastrous for companies that are inexperienced in this type of advertising. Keywords can be costly and may not be specific enough to generate enough traffic and sales to justify the advertising expense. With companies becoming more aggressive in this channel, bid prices can quickly inc...
Entertainment > Album Reviews Album reviews: Beautiful Garbage, by Garbage: 1 of 2

Garbage's album, Beautiful Garbage, was released October 2, finally appeasing the prolonged anticipation of Garbage fans everywhere. Garbage's album came almost three and a half years after the release of the band's second album, Version2.0, in the spring of 1998. However, the band's latest album has been a labor of love sin...
Business > Marketing Using promotional discount codes in your marketing campaigns: 1 of 2

As consumers become more comfortable with online shopping, it is important for online retailers to be innovative in the ways they market to them. Today, many Internet retailers are successfully using promotional codes to offer discounts on their products. Promotional codes enable retailers to offer incentives and discounts t...
Education > College Life Student activities at George Mason University in Fairfax, Virginia: 1 of 2

George Mason University in Fairfax, Virginia has an incredible assortment of student activities and opportunities daily. These activities help improve the quality of life for both on and off-campus students by offering valuable educational, career, health, and entertainment opportunities. Educational activities George Mason ...
Business > Website Marketing & SEO Conducting online polls: Review of SurveyMonkey.com: 1 of 2

Online polls and surveys can be an excellent way to learn more about your customers and site visitors. People love to give their opinions and enjoy feeling like their feedback matters. Polls and surveys can also be a form of entertainment to your visitors. Most importantly, using the data gathered from informal polls and sur...
Computers & Technology > Internet Security & Safety (Other) Digital Rights Management Technology: 1 of 2

Customers want convenient access to purchased digital products, while companies seek to protect their intellectual property from unauthorized use of duplication. Digital Rights Management (DRM) is a type of server software created to enable secure distribution and to disable illegal distribution of digital content over the I...