Sheri Keyser is an experienced online marketing professional and entrepreneur. She enjoys creating innovative solutions for business needs, launching new products and marketing campaigns into the marketplace, and empowering people to achieve their goals and improve their lives. Ms. Keyser's specialties include: online marketing, strategic thinking and planning, product marketing, competitive intelligence, and search engine optimization. Her hobbies include traveling, writing, scrapbooking, reading, gardening, and dancing. Learn more at SheriKeyser.com.

Business > Online Advertising & Sales Pay-per-click advertising strategies

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Pay-per-click (PPC) advertising can be disastrous for companies that are inexperienced in this type of advertising. Keywords can be costly and may not be specific enough to generate enough traffic and sales to justify the advertising expense. With companies becoming more aggressive in this channel, bid prices can quickly increase and exceed budgets if the pay-for-placement ad campaigns are not monitored carefully. The strategies that follow will help drive higher quality targeted traffic to a site.

Advertise on Multiple Pay-for-Placement Search Engines

Advertisers should test their ad...

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Writing:

• Marketplace Premier Writer