The journalistic principle of "objectivity" is often presented as at best flawed, and at worst, ideological. This article outlines the various criticisms, and argues that they stem from a misleadingly reductive view of journalistic objectivity, as a fixed set of "action imperatives" or rules of conduct. The article goes on to argue that journalistic objectivity should be viewed as a "virtue imperative" that calls for the cultivation of a particular attitude, one that may be illustrated but not exhaustively defined by rules of conduct. Such a view provides a fresh and promising approach to ...
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