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Business > Web Marketing Basic facts about search engine optimization

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Search Engine Optimization is a practice to maximize exposure and highest ranking of Internet content on search engines. SEO works by publishing internet content in a manner that delivers the highest yield of search engine results.
Search Engines operate web crawlers that scan the existence and content of websites. Basic crawling looks at the page name, page title, text content and keywords. Major search engines crawls analyze hyperlinks and references to other web content in order to determine the importance of a website.
SEO has evolved to a major component in online marketing,...

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