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Creativity in business is a Strategic Advantage.

In period of rapid changes throughout the business world, the role of creativity has never been so important. The creativity not only applies to the research and development function, but for the whole business organization itself. How do we create an environment that will assault the frontiers of human knowledge? Knowledge alone does not make one creative. Attainment of knowledge alone is not sufficient for creativity. Knowledge does not create mental energy, but when knowledge is factually understood, and then only one can detect creativ...

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