Articles written by Eileen Eva in Business

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About me - Eileen Eva

A freelancer available for web content creation, search engine optimization, web design and development.

Currently working at In4mnation.com

To contact me, email eileen[@]in4mnation.com

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Business > Website Marketing & SEO How to get a top Google ranking: 1 of 5

Google page rank has direct influence on the organic traffic your website gets. The higher the Google page rank your web pages have, the higher the changes of your website showing on the top SERPs (search engines result pages). However, the ranking is not in real time and so webmasters should always give their campaigns time...
Business > Marketing Marketing techniques: How colors can affect consumers spending: 1 of 4

Picture an iPod colored red, then one in pink, another black and lastly, one colored orange. Which one would you buy? How would someone react if hospitalized and a pal brought black roses? If you wanted to purchase something online, would you purchase from an ecommerce site with black background and red text? Color has a dir...
Business > Finance & Insurance Taxes and the liability of a sole proprietor: 1 of 4

In today’s economy which is characterized by massive layoffs and fluctuating salaries, employment is no longer reliable. People have made a major shift into self employment as well as starting businesses. One of the most common businesses is sole proprietorship for it’s the easiest to start and involves less docu...
Business > Website Marketing & SEO How to reduce bounce rate of your website and get better inbound traffic: 2 of 6

How to get traffic while increasing click through rate with a low bounce rate is a challenge to many webmasters. Depending on how you want to use the inbound traffic to your website, there are several approaches for increasing visitors, potential customers and earnings to your website. What leads to a high bounce rate? &ldqu...
Business > Online Business (Other) Facebook e-commerce tips for brands: 1 of 3

With 500 million active users, Facebook is no longer the place where pals only discuss how they spent their weekend or what they are planning and hitting the “like” button. Besides offering a profitable social media marketing platform, businesses are taking a plunge into e-commerce amid security controversies tha...
Business > Starting an Online Business How to build an information product business: 2 of 5

An information product business entails selling products that relay how-to information to customers for example eCourses and eBooks. This information is created by individuals that thoroughly understand and have had tangible experience on the study topic. Information product business has rapidly grown due to the dawn of glob...
Business > Office Commentary on software technology: 2 of 4

The nature of most credit cards makes them vulnerable in case they are stolen. You might think that by using your credit card at the ATM with your PIN, you are secured. The truth is that when using the credit card online, you don’t require your ATM PIN and at the ATM, you could be at risk of ATM card skimming. To prote...
Business > Website Optimization & Strategy Ways to build backlinks: 1 of 2

Backlinks also inlinks, inbound links, incoming links or inward links, are links pointing to a website or webpage from other websites or web nodes. Backlinks are said to be of high SEO value if they come from reputable sources (good neighbors) and damaging if they are from spam websites or link farms (bad neighbors). Before ...
Business > Marketing Tips for getting started with demand-side platforms: 1 of 1

Conventional advertising where you place an ad on any website and hope it gets clicked is dying. Impressions are good but paying for an ad that will result in failed post click conversion is a loss. Google knows this and it explains why they acquired Invite media a company dealing with DSPs (demand-side platforms) for $70 mi...
Business > Marketing How to optimize e-mail marketing for Gmail's Priority Inbox: 3 of 5

Google noticed that most of their email users find it hard separating wheat from chaff when reading emails. Their remedy was an algorithm that tries to indentify an e-mail’s priority depending on how one interacts with the inbox. Google says that, “when using Gmail Priority Inbox, users spent 43% more time readin...