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Sports & Recreation > Sports & Recreation (Other) Different ways professional sports teams can market their exhibition games

The media is pretty dismissive of exhibition games. So are the coaches of the pro sports teams that play in them seeing each of them essentially as an open practice. The general accord reached about exhibition games between sports teams, the media and fans is that they are a necessary aspect of the training camps of pro sports teams but winning or losing mean less than nothing in the greater scheme of things. Those that work in the marketing departments of pro sports franchises can get pretty frustrated at that attitude particularly as many of them see the possibilities to generate ticket ...

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