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Press releases are a powerful tool for promoting small businesses. Unfortunately, many small business owners don't send out press releases, often because previous releases yielded little or no media exposure. Generating publicity isn't easy, but small businesses that fail to use press releases to announce newsworthy information are missing out on an important source of exposure and revenue. Writing a Small Business Press Release Poor writing is perhaps the most common mistake small businesses make when crafting press releases. Learning how to write a press release correctly can improv...