While the term "alternative" has been retroactively applied to a huge swath of artists stretching back to the Velvet Underground and others in the 1960s, most people became aware of the term in the early '90s, when it was plucked out of the underground and began to receive a lot of mainstream media coverage. From the bands of Seattle to such popular tours as Lollapalooza and HORDE, alternative in the literal sense began to have a shorter and shorter shelf-life, as yesterday's alternative to the mainstream would become tomorrow's mainstream itself. The seeds for the '90s alternative explosi...
More..Justin Martin
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