Articles written by Gautam Banerjee

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About me - Gautam Banerjee

A marketing professional with long experience in product, print and electronic media. Love to write on media trends in particular and creative writing in general.

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Health & Fitness > Aging & Longevity How to prevent accidents in old age: 1 of 9
The elderly, particularly those over the age of 75, are often at risk of accidents at home. Hip and other fractures after falls are very common due to lack of good hand grasp. The toilet is the most common site of home accidents, but they can also happen in the sitting room, kitchen, bedroom and dining room. The problem of fa... More..
Sports & Recreation > Sports & Recreation (Other) The controversy over kite fighting: 1 of 6
Every sport has its detractors, kite fighting is no different. Like all sport it too has its own dangers. Do we ban boxing because it can often kill ? Do we stop playing playing golf just because a stray golf ball can strike a spectator ? Or do we stop playing the most benign of the sports, chess, just because it can lead to ... More..
Sports & Recreation > Sports & Recreation (Other) What is kite running?: 1 of 6
In Khaled Hosseini's best selling novel, The Kite Runner, one comes across Hassan a successful kite runner who knows where the kite will land without even watching it. He would run the last cut kite, a great trophy, for Amir saying "For you, a thousand times over." Kite running is the leitmotif of this novel which brings for... More..
Business > Advertising Advertisers: How to work with the press: 2 of 10
In the mid 90's, I was appointed head of marketing of a publication group. During my tenure of over nine years, I had to interact on a day to day to basis with all departments, including editorial. From the very beginning, my brief was to resolve, in particular, conflict situation between the space marketing and editorial dep... More..
Health & Fitness > Aging & Longevity Symptoms of mental health problems in elderly people: 2 of 8
There are a unique set of issues relating to aging. Increased longevity is a triumph of the advancement of science and technology but with people living longer, the health problems of the elderly is becoming increasingly acute. There are four so-called giants of geriatrics, namely, falls/immobility, urinary incontinence, mem... More..
Business > Advertising Promotional products: Small business swag items: 1 of 4
Articles of merchandise, usually imprinted with a company's name, logo, contact details and/or sales message are used in marketing and communication programs. Such items are known as advertising specialty or promotional product and 'swag items' as a slang. They may be given away at trade shows, conferences, place of business,... More..
Sports & Recreation > Sports & Recreation (Other) The history of the kite buggy: 1 of 4
Through out the history of mankind kites have been an object fascination and a remarkable tool for experimentation. As early as 12th century the Chinese began using kites to propel boats across water. By the early 1800 George Pocock used kites of increased size to propel carts on land and ships on the water, using a 4 line co... More..
Food & Drink > Tea An introduction to the teas of Africa: 2 of 7
African tea has lived in the shadows of its brethren from China, India and even Sri Lanka, all from Asia. The tea plant Camellia Sinensis was brought to Mauritius by a French priest,Father Galloys, in 1760. However, it was planted on a large scale in 1770 by Pierre Poivre which the Governor of Mauritius, Robert Farquhar e... More..
Food & Drink > Tea The Boston Tea Party: How tea helped start a revolution: 2 of 6
Every social upheaval has an economic cause and carries with it the seeds of a potential revolution. The spark that sputters in the hearts of the oppressed gathers momentum to run its course through symbolic incidences like the Boston Tea Party of 1773 to become iconic in the later days to successfully drive a revolution. It ... More..
Food & Drink > Tea Steeping guidelines for popular teas: 2 of 6
When the life was simple and unhurried, making a good tea was an art form. Every small step in the tea making process was like good choreography, well timed and well measured, until the brew was in the cup. It needed knowledge, experience, practice and even intuition in the delicate art of steeping. But as we moved on, the l... More..