: About Me

A marketing professional with long experience in product, print and electronic media. Love to write on media trends in particular and creative writing in general.

My passion is ...

I would like to help poor and deprived children.

I know too much about ...

I dare say I know too much about anything.

My parents always told me ...

To be sincere, hardworking, honest, polite and be helpful to others

My childhood ambition ...

to be a teacher and to see the world.

My favorite memory ...

My school days.

Why I write ...

I would like share my experience and knowledge

What I am reading/watching/listening to ...

The Penguin Book of Twentieth Century Speeches edited by Brian MacArthur

My first job ...

In a data processing company in Mumbai when computers were a mere curiosity.

My best moment ...

The day I got married to my sweetheart.

My inspiration ...

Mahatma Gandhi and Martin Luther King.

Business > Advertising How successful is viral advertising?

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Viral advertising may be defined as 'digital' word-of-mouth advertising. The idea is to spread an advertising message around like a 'virus' online in communities or via forums or blogs or wherever people 'meet' and communicate to others. The idea is to 'infect' a few people with the ad message that is 'worthwhile sharing' with others, over the internet. It is easy to imagine the message on the internet delivery vehicle, as circles around circles that get larger and larger. To begin with, a person may introduce such a message to his or her smallest inner circle of direct contacts. The recip...

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