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Business > Business Issues Should profit be the only motive of business?: 4 of 22

Ask yourself what is the sole purpose of business? If your only answer is that it is to make money you are missing the broader picture. Stating that the sole purpose of a business is to make money is a lot like saying that the sole purpose of life is to eat. Eating is a requirement of life, not the purpose for it. Without fo...
Business > Trade Shows Finding out which trade shows to attend: 1 of 4

Exhibiting or visiting industry trade, association and or public shows can be an integral part of a business's success if done properly. Some businesses put a lot of effort into the show itself. But they are missing what should be the first step in employing such shows into their marketing strategies picking the right show. ...
Business > Management (Other) Women in business: 3 of 9

It's not just a mans world anymore. Women owned and operated businesses are growing and the most recent figures from the U.S. Census Bureau proves that. Between 1997 and 2006 businesses fully woman owned or majority owned by women, grew at nearly two times the rate of all U.S. firms. During this same time period, employment ...
Business > Advertising Radio advertising for your business: 1 of 3

With any form of advertising reach and frequency are the keys to your ad campaign's success. Radio advertising is no different. Just because you can run your radio ads during a whole host of time slots on a whole variety of stations doesn't necessarily mean that you should do just that. Take the time to think about your cons...
Business > Marketing How to market your business on the web: 1 of 2

Company websites are only as valuable as the effort you put into them. Unfortunately, for a variety of reasons many business owners do not fully utilize their web presence in their overall marketing efforts. With that said, here are just 7 of the many low to no-cost ways you can better utilize your company's web presence. 1....
Business > Advertising How to drive traffic to your door with effective newspaper advertising: 1 of 1

Suggestions for Launching a Newspaper Print Ad Campaign When developing a newspaper print ad campaign you must pay attention to ad placement, ad size and shape and ad design. Where your ad is placed will often mean the difference between whether the ad is read or ignored. For maximum effectiveness you should place your ads i...
Politics, News & Issues > Pulitzer Center Tourism may be down, but not out in Washington D.C.: 1 of 1

Washington, DC Tourism may be down but it is not out. The U.S. tourism industry has been in a slow economic downturn for several years now. The industry itself started to experience trouble in the late 1980's due to rampant overbuilding, followed by the consolidation craze in the 1990's, the post 9/11 security and safety con...
Business > Marketing The power of color in marketing: 1 of 1

Colors are rich in symbolic value and have powerful cultural meanings. It is the powerful cultural meanings attached to colors that make them a central aspect of many marketing strategies. Business owners should make their color choices carefully with regard to such things as packaging, advertising and store decor. Savvy mar...
Business > Marketing Keys to successful virtual events: 1 of 1

In today's economy as marketing event planners take a harder look at their company's bottom line, shrinking budgets and the trend to go green on-line events are increasing gaining favor. More and more virtual events are being added as a way to reduce the number of their more expensive counterparts - physical events. Some exa...
Business > Marketing How to create an effective marketing message: 4 of 7

Crafting a marketing message is one of the most important tasks of any business owner. For it is the marketing message that helps to position the business in the minds of consumers and serves as a catalyst for consumer consumption. Therefore it is best to fully understand your target market as well as the differences between...