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Computers & Technology > Internet Trends Advantages of blogging: 2 of 11
It is estimated that there are over 133 million blog records indexed in the U.S alone since 2002, Further support of the widespread use of blogs can be found in the 2008 study from Universal McCann that revealed over 77 percent of active Internet users read blogs. Given the widespread use of blogs it is easy to see that blog... More..
Business > Marketing How to create an effective marketing message: 2 of 9
Crafting a marketing message is one of the most important tasks of any business owner. For it is the marketing message that helps to position the business in the minds of consumers and serves as a catalyst for consumer consumption. Therefore it is best to fully understand your target market as well as the differences between... More..
Business > Advertising A beginner's guide to billboard advertising standards: 2 of 8
If used correctly billboards can be highly effective as either an informational or directional tool to spur immediate action on the behalf of the viewer. An example would be a restaurant owner employing a billboard as a means of beckoning hungry motorists to get off at the next exit so that they can enjoy a good meal. But be... More..
Business > Advertising The importance of listening to your customer: 2 of 8
With a downward spiraling economy and customer expectations shifting, companies must respect, value and listen to their customers like never before. Many companies are realizing that being able to execute a consistent high-quality customer experience has become more of a necessity because people on a whole are being much mor... More..
Business > General Management Women in business: 4 of 15
It's not just a mans world anymore. Women owned and operated businesses are growing and the most recent figures from the U.S. Census Bureau proves that. Between 1997 and 2006 businesses fully woman owned or majority owned by women, grew at nearly two times the rate of all U.S. firms. During this same time period, employment ... More..
Business > Advertising Radio advertising for your business: 1 of 3
With any form of advertising reach and frequency are the keys to your ad campaign's success. Radio advertising is no different. Just because you can run your radio ads during a whole host of time slots on a whole variety of stations doesn't necessarily mean that you should do just that. Take the time to think about your cons... More..
Business > Advertising How to drive traffic to your door with effective newspaper advertising: 1 of 1
Suggestions for Launching a Newspaper Print Ad Campaign When developing a newspaper print ad campaign you must pay attention to ad placement, ad size and shape and ad design. Where your ad is placed will often mean the difference between whether the ad is read or ignored. For maximum effectiveness you should place your ads i... More..
Business > Marketing How to market your business on the web: 1 of 1
Company websites are only as valuable as the effort you put into them. Unfortunately, for a variety of reasons many business owners do not fully utilize their web presence in their overall marketing efforts. With that said, here are just 7 of the many low to no-cost ways you can better utilize your company's web presence. 1.... More..
Politics, News & Issues > Pulitzer Center Tourism may be down, but not out in Washington D.C.: 1 of 1
Washington, DC Tourism may be down but it is not out. The U.S. tourism industry has been in a slow economic downturn for several years now. The industry itself started to experience trouble in the late 1980's due to rampant overbuilding, followed by the consolidation craze in the 1990's, the post 9/11 security and safety con... More..
Business > Marketing The power of color in marketing: 1 of 1
Colors are rich in symbolic value and have powerful cultural meanings. It is the powerful cultural meanings attached to colors that make them a central aspect of many marketing strategies. Business owners should make their color choices carefully with regard to such things as packaging, advertising and store decor. Savvy mar... More..