Articles written by Irene Lizarraga

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About me - Irene Lizarraga

Irene is a web developer, currently freelancing for several companies in London (UK). Originally from Spain, she moved to London in 2007 and hasn't looked back.

She is the owner of a small web development and marketing company that aims to help small business

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Business > Human Resources Interview questions that are inappropriate or illegal: 1 of 11

In the US and many other countries, there are very clear rules about what constitutes work discrimination that influences greatly what you can ask or be asked on a job interview. Sometimes the interviewers ask them in good faith when they are trying to get perfectly legal information, and sometimes they just don't care. In b...
Business > Website Marketing & SEO Why great SEO may not help you at all: 1 of 10

SEO is currently one of the most talked about website marketing tools, along with social media and the traditional paid advertising. Sometimes it looks like it's the magic wand of success, that will make your company earn millions and expand globally. But is that so? The harsh reality is that SEO for the sake of SEO isn't go...
Business > Small & Home Business How to generate traffic for your home business website: 1 of 9

A good website plays a very important part on the success of any home business, giving it access to a global market instead of being limited by the geographical area where the business is physically located. However, a good business website that nobody visits won't help the company, so what can be done to generate traffic fo...
Education > College Life How to do well in college and still have a vibrant social life: 2 of 17

Getting good results once in college is requires time and dedication, but this time of your life is also a great opportunity to improve your social life and meet people that are interested in the same things you do. This people might end up being your colleagues, bosses or business associates, so cultivating friendships at c...
Politics, News & Issues > Conservation Keeping your lawn green without wasting too much water: 1 of 7

A healthy and well cared for patch of green is a reason of pride for its owner, and a welcome addition to any house. But lawns are also very demanding on the planet's overused water reserves, so care must be taken to avoid wasting unnecessary water while keeping the grass healthy. Apart from the ecological reasons, reducing ...
Computers & Technology > Internet Troubleshooting AdSense: An overview of Google's advertising program: 1 of 7

Google Adsense is a an advertising program for website owners who want to publish ads on their sites in exchange for a share of Google's advertising revenue. The ads displayed come from the Google Adwords program for advertisers. It's a pay per click program, so the website owner gets money every time a visitor clicks on one...
Business > Website Marketing & SEO An overview on ethical search marketing: 1 of 7

Ethical search marketing or White Hat SEO means using only search engine optimization techniques and strategies that follow the search engines guidelines to get websites ranked higher on the Search Engines result pages. It involves things such as legitimate link building, great website navigation and architecture and useful ...
Business > Website Marketing & SEO The importance of recognizing the difference between traffic and conversions: 1 of 7

Unless the business model of your website is displaying ads to your visitors, recognizing the difference between traffic and conversions is key to have a website that makes more money, instead of just a more popular website. To key to understand the difference between traffic and conversions, is understanding what a go...
Business > Website Marketing & SEO What SEO won't do for your website: 1 of 7

SEO, or Search Engine Optimization, has become the holy grail of marketers and website owners. Under the premise that if Google likes a website the masses will flock to it, thousands of websites have been optimized to an inch of their lives, and more are to follow. Many website owners embark on SEO campaigns and forget about...
Arts & Humanities > Internet Writing & Blogging How to increase traffic to your blog: 2 of 12

If you want to monetize your blog the first step is getting enough traffic on it to start earning some money via advertisements. To accomplish that, writing good and relevant content is crucial, since that will get visitors to come back for more and recommend it to their friends... but it's not enough. There's many ways of i...