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Business > Marketing How to create an effective marketing message: 1 of 8
The marketing message is a key concept in the different definitions of marketing communication. In this context, the transmission of a message is considered to be the core activity of marketing communication, and it is defined as all the activities which concentrate on the communication of the value of the product, or service... More..
Personal Finance > Stock Market Stock market: After the crash: 3 of 8
We can consider one thing for granted: "Human behavior, which, in the case of financial markets is the economic behavior of individuals under which economic decisions are taken, cannot be predicted." Economic models, under which financial analysts and common investors try to reach to conclusions and assess future market mov... More..
Business > Business Strategy Best business management books: 2 of 5
In the history of humankind, knowledge has always been regarded as a tool for survival. In the modern era, which is characterized by complexity, decision-making has been transformed into an art. Valuable assistant in this process, is the development of a portfolio of theoretical knowledge that can be gained by reading and stu... More..
Business > Business Strategy Making mergers work: 2 of 5
Every company should consider, at regular time intervals and after taking into account the conditions of the external environment (the market, the suppliers and the competitors), as well as the parameters of the internal environment, whether there is a harmonization between targets and results and to check whether to continue... More..
Business > Office What is knowledge management?: 2 of 5
Knowledge management is an emerging scientific discipline which is inherent to the evolution of humankind. Any stimulus received by a human, from the natural environment or in a form of a message of communication from other people, is collected by his/her sensory organs and recorded, classified and processed by the human brai... More..
Business > Marketing What marketing is all about: 5 of 11
According to Philip Kotler, who is considered to be the "father" of the science of marketing, marketing is a series of actions and activities executed by a company in order to record consumer's wishes. It also creates products and services which will meet consumer's wishes, and sells those products or services more effective... More..
Business > Marketing The strategic marketing process: 2 of 4
The basic principle of the process of strategic marketing is to strategically meet the needs and wishes of existing and potential customers-a great part in this process being played by market research. It should also be stressed that the strategy applied in marketing pertains two cognitive fields of the science and art of bus... More..
Business > Marketing How to develop a global market for your business: 1 of 2
The first step, in order to develop a global market for a business, is to apply a strategic plan which consists of the following stages: 1)The development of the basic strategy at the national level 2)The internationalization of this strategy in the various countries where the company chooses to expand 3)The globalization of ... More..
Business > Business Strategy Restaurants: Strategies to survive the credit crunch: 1 of 2
I would like to start this article by citing Richard Mellman, of Lettuce Entertain You Enterprises: "I think it all starts with desire. There are some people - at any level of income - who use food as fuel, and others who use it as a pleasure mechanism". A restaurant business is related to a great extent with the satisfaction... More..
Business > Marketing Primary objectives of a marketing audit: 1 of 2
A marketing audit is a function, in the context of management operations, by which the assessment of the implementation of strategic marketing at tactical level, is attempted. It is a management tool which examines the compatibility of the objectives, sought to be implemented within the marketing strategy, with measurable tar... More..