: About Me

I currently the co-owner of Next-Level Alliance LLC, a marketing and PR agency. I also conduct leadership training for government. I have spent the majority of my career as a university administrator, and have a deep love for the power of the educational process.

My areas of expertise as a writer include leadership, personal finance, public relations, and marketing.

Business > Marketing What is the significance of marketing in our economy today?

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MARKETING IN UNCERTAIN TIMES Don't Back Down in a Faltering Economy One of the most common errors that small businesses make is to stop marketing when times get tough. Yet, according to Wall Street Journal columnist Kelly Spors, a down economy is the worst time for a small business to cut back on marketing efforts. Stefan Tornquist, research director for Marketing Sherpa, reported the results of a recent survey of small firms: The majority are waiting to see what happens before making changes to their marketing budgets. The second largest group believes that the down market is an opportuni...

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