Articles written by Mario Luis Tavares Ferreira

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About me - Mario Luis Tavares Ferreira

I am a seasoned manager and entrepreneur, international business consultant, with a broad technical background, multi-lingual skills and multi-cultural experience, co-founded two high tech start-ups, developed business in half dozen countries and I am developing

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Business > Business Strategy The challenges involved in strategic planning for businesses: 1 of 5

We are not fit to lead an army on the march unless we are familiar with the face of the country, its mountains and forests, and its precipices and swamps. Sun Tzu One of the challenges involved in strategic planning is to have a clear concept of what is Strategy. To manage a business, to develop a business plan or to improve...
Business > Business Strategy Why businesses fail: 7 of 30

Businesses fail because of people, period. The effects of the failure can be observed, for example, on organization, processes, product or service, finances, marketing and sales. The causes can be related, for example, with strategic planning, implementation, management, control, human resources, absence of competitive intel...
Business > Customer Management The art of negotiation: 8 of 18

This article is focused on the Harvard Method, the MIT Negotiations Course, and the Harvard Negotiation Project. The method is based on four basic points: people, interests, options and standards (objective criteria). Negotiations should be based on principles and each negotiator should focus on objective criteria and legiti...
Business > Human Resources The importance of understanding cultural differences in business: 7 of 13

Nowadays, in a totally connected world, it is not possible to have a successful business without being aware of cultural differences. We have two important aspects to analyze, that are related of cultural differences. The first one is the analysis of the internal business environment, and the second one is the approach to th...
Business > International Business & Trade How business ethics contributed to the economic crisis: 3 of 5

About Ethics: "If you can't look yourself in the mirror for something you're about to do, don't do it." Maybe it is not the unique cause, but, for sure, it is an important and fundamental reason that worsened the current economic crisis. If we add greed, lack of integrity and a business environment without control, we have t...
Business > Leadership Strategies What qualities define a leader?: 16 of 26

Leadership is given not taken. Another common sentence is that you are born a leader, that it is a natural gift. In some aspects it is. But, there are some attitudes that can be acquired to change that perception. A leader is an individual with charisma. He has a natural empathy with people and can convince them to do what h...
Business > Marketing What marketing is all about: 12 of 13

About Marketing, we would like to place not a definition, but several focuses that, at the same time, are complementary and create a broad vision on the functions and practices of the modern marketing in the universe of the company, product and market. Peter Drucker says that marketing is the unique function and the only fun...
Business > Entrepreneurship Time management for entrepreneurs: 10 of 10

It is easy to say, difficult to practice. Most small entrepreneurs have problems to control their time. It is fundamental to organize your tasks and schedule. There are also plenty of articles, books and talking about the subject. Why? Let's start from the end. With more time available you will be able to exercise innovation...
Business > International Business & Trade Understanding ethical differences in international business: 6 of 6

First we need to have a clear concept of what it is Ethics and the difference between the actions and processes of business development related with cultural aspects and Ethics. The Colins Dictionary defines Ethics as moral beliefs and rules about right and wrong. An ethic of a particular kind is an idea or moral belief that...
Business > Business Strategy Why business planning is important to succeed: 5 of 5

Why Strategic Planning is Important? When we talk about strategic planning sometimes we associate with paperwork, theories, old school works, a boring and endless task, and so on. But actually planning is a natural and embedded activity that we practice everyday. We plan the best route to go to the office. We plan when we go...