: About Me

I am a seasoned manager and entrepreneur, international business consultant, with a broad technical background, multi-lingual skills and multi-cultural experience, co-founded two high tech start-ups, developed business in half dozen countries and I am developing a non-profit project to leverage Small Businesses and Start-ups. I was born in Lisbon, Portugal, and before college I moved to Sao Paulo, Brazil, where I am now.

Business > Human Resources The importance of understanding cultural differences in business

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Nowadays, in a totally connected world, it is not possible to have a successful business without being aware of cultural differences. We have two important aspects to analyze, that are related of cultural differences. The first one is the analysis of the internal business environment, and the second one is the approach to the external environment, local and global, to sale our products or services. It is important to have a multicultural work environment, because it allows the development of different perspectives and powerful brainstorms about the solutions of problems. People with differ...

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