Articles written by Anna Cruz

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Business > Advertising Tips for creating a powerful brochure: 1 of 14
Tech specs and design theory aside, a powerful brochure consistently connects with the correct customers. A beautiful brochure that doesn't move the customer, make them think, and then motivate them to action is just a pretty picture. It's easy to get stuck in the rut of brochure production and forget about the value of enga... More..
Business > Small & Home Business How to effectively market your small business: 1 of 8
Small businesses may not be able to advertise as much as larger companies, but they can still advertise effectively if they find a target market and cater to it. Smaller businesses don't have as much money to invest in advertising, but there are many ways that they can attempt to get the most return on their marketing invest... More..
Business > Advertising The different types of advertising brochures: 1 of 7
When you want people to consider your products or services but you don't want to be too pushy about it, a brochure is a great solution. People are more willing to take brochures and keep walking rather than stand around and hear a sales pitch. When time is important, people like to have the ability to take a brochure home an... More..
Business > Small & Home Business How to create a brochure for your home business: 2 of 6
A brochure is one of the most important marketing tools you will need to promote your home business professionally. Handing out brochures at business conferences, trade shows, and even in strategic locations such as street corners or outside of complimentary businesses is a great way to gain new customers. You could also mai... More..
Computers & Technology > Software (Other) Tips for selecting fonts: 2 of 5
No matter the material you are designing, selecting the right fonts can be overwhelming. After all, there are hundreds of websites offering fonts, both for free and at a price. Font selection is a very important part of the design process. If readers can't decipher the words because of the typeface you chose or even if they ... More..
Business > Small & Home Business Personalized printing companies compared: 2 of 5
With lots of printers to choose from, it can be difficult to know whom to trust and which companies offer a better deal. Instead of guessing, researching, and trying the trial-n-error approach, check out this review of some of the top printing firms. This review includes what most marketing directories would consider the ess... More..
Computers & Technology > Peripherals & Accessories Tips for printing in color: 1 of 2
Printing in color means you're playing with a lot of variables in trying to get just the right colors out on paper. Color printing isn't black and white; there are a lot of things you need to know about. Here's a brief rundown of the most important factors you should know: Photo formats It's best to save photos as either .ti... More..
Computers & Technology > Peripherals & Accessories How to print picture quality images: 1 of 2
The quality of an image on screen and the quality when printed can vary greatly because the resolution of an image on screen is much lower than it needs to be when printed. A low resolution results in a blurry or pixelated picture even if the appearance on screen is very sharp. Here are some easy steps that you can follow to... More..
Business > Starting an Online Business How local businesses can benefit online: 1 of 2
With the growth of business on the internet in recent years, it's important for any business to have a website. Even local businesses can benefit substantially from having a website. Just because you are local doesn't mean you should only advertise in the phone books and newspapers. The more ways that your customers can acce... More..
Computers & Technology > Peripherals & Accessories Tips for printing in black and white: 1 of 2
With the cost of full color printing coming down and black and white printing all but disappearing, the subtle differences between the two printing types are becoming lost. Black and white printing does have a few differences from full color printing, and a few tips can ensure that you get the best quality out of each printi... More..