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Business > Small & Home Business How to effectively market your small business: 1 of 10

Small businesses may not be able to advertise as much as larger companies, but they can still advertise effectively if they find a target market and cater to it. Smaller businesses don't have as much money to invest in advertising, but there are many ways that they can attempt to get the most return on their marketing invest...
Business > Advertising Tips for creating a powerful brochure: 1 of 10

Tech specs and design theory aside, a powerful brochure consistently connects with the correct customers. A beautiful brochure that doesn't move the customer, make them think, and then motivate them to action is just a pretty picture. It's easy to get stuck in the rut of brochure production and forget about the value of enga...
Jobs & Careers > Arts & Entertainment Jobs What is graphic design?: 1 of 8

While the concept of graphic design is somewhat simple, it is very difficult to determine an exact definition. First, let's go to the experts. Merriam-Webster's online dictionary defines graphic design as "the art or profession of using design elements (as typography and images) to convey information or create an effect." In...
Business > Small & Home Business How to create a brochure for your home business: 1 of 6

A brochure is one of the most important marketing tools you will need to promote your home business professionally. Handing out brochures at business conferences, trade shows, and even in strategic locations such as street corners or outside of complimentary businesses is a great way to gain new customers. You could also mai...
Business > Advertising The different types of advertising brochures: 1 of 4

When you want people to consider your products or services but you don't want to be too pushy about it, a brochure is a great solution. People are more willing to take brochures and keep walking rather than stand around and hear a sales pitch. When time is important, people like to have the ability to take a brochure home an...
Business > Small & Home Business Personalized printing companies compared: 1 of 4

With lots of printers to choose from, it can be difficult to know whom to trust and which companies offer a better deal. Instead of guessing, researching, and trying the trial-n-error approach, check out this review of some of the top printing firms. This review includes what most marketing directories would consider the ess...
Business > Marketing Tips for creating a unique and professional logo: 3 of 10

Logos are so small in design and appearance and yet serve a very important purpose in any business. This is why creating a unique logo is so important - it's what represents a company's image and could dictate the tone of marketing and branding you need to do for your company. Just imagine the expectations pinned on this lit...
Computers & Technology > Software (Other) Tips for selecting fonts: 2 of 4

No matter the material you are designing, selecting the right fonts can be overwhelming. After all, there are hundreds of websites offering fonts, both for free and at a price. Font selection is a very important part of the design process. If readers can't decipher the words because of the typeface you chose or even if they ...
Computers & Technology > Internet Tips How to print posters online: 1 of 2

When it comes to printing posters, online printing is the best source for cost-effective, high quality products. Using an online poster printer means that you get more options and services and all at wholesale prices. Just make sure to follow the guidelines below so that you get the most out of your printing project. Find th...
Computers & Technology > Internet Tips How to print booklets online: 1 of 1

No matter the industry, most business owners find themselves needing to print booklets for one reason or another. Manuals, catalogs, magazines, references, and pamphlets are all examples of common booklet types that you may find necessary in your line of business. Whatever its purpose, knowing how to print booklets that are ...