Articles written by Sudeepa Nair

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About me - Sudeepa Nair

A Consultant by profession, I have been working in the IT outsourcing/KPO sector after obtaining an MBA degree from one of India's top 10 B-Schools, 3 years ago. I am a marketing & writing enthusiast and I have been able to channel my enthusiasm into

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Creative Writing > Poetry Poetry: Blindness: 1 of 30

Sightless Vision Moments passed by like ripples in the lake, And I waited, waited for something to happen. But not a sound could I hear The window seemed an empty canvas, A scream grew in my throat, Would there be some colors for God's sake? I stretched out my palms and caught some thin air, Alas, it slipped out of my hands,...
Business > Marketing Understanding the concept of societal marketing: 1 of 6

Marketing, as a social welfare tool? I can see several raised eyebrows, especially, my we-hate-marketers' brigade of friends and relatives who often look down upon me when I say I want to pursue a career in marketing; so you are going to be one amongst them? They, who coax, cajole and brainwash vulnerable consumers into spen...
Business > Management (Other) Retail innovation: From mass production to mass customization: 1 of 3

Mass production of standardized goods provides the cost advantages of economies of scale. It keeps the production costs low, while allowing an increase in production. But the drawback is that the variety of products offered, is limited and if every player in the market indulges in mass production, the product becomes commodi...
Creative Writing > Short Stories Short stories: Hope: 12 of 35

Jamuna Bai Its 5am in the morning, I have been up for over an hour now. If only the municipality could give us water during more earthly hours, I could have slept an hour or so more in the morning. But they seem to have a tyrannical joy in making us all get up almost two hours before dawn to perform the necessary chore of fi...
Jobs & Careers > Managing Your Career (Other) How to improve teamwork: 3 of 8

The secret to good teamwork is a mystery to many. Effective teams often seem to do things effortlessly. They enjoy work, enjoy each other's company, follow their leader and help each other. Often, teams of great individuals fail to achieve what a team of average individuals achieve with great teamwork. In order to improve te...
Relationships & Family > Ancestry & Genealogy How to build your own legacy with a personal book of knowledge: 1 of 2

A personal book of knowledge consists of all your experience, accomplishments, expertise in specific field, and other relevant information put together in an easy to use format. It is much more than a diary or journal, since it will have a structured format. Your personal book of knowledge will serve the same purpose as the ...
Business > Project Management Common mistakes while writing a request for proposal (RFP) response: 1 of 2

Writing an effective response to a Request for Proposal (RFP) can help you clear one of the many hurdles while clinching a deal with a buyer that of standing out amongst your peers. On the flipside, some common mistakes can make you slip down the ranking ladder. Of course, for every one thing that you do right, there can be ...
Business > Management (Other) Problems and challenges of the information age: 1 of 2

The Information age is believed to have begun roughly in the 1990's when widespread use of computers and information sharing technologies like the Internet gave rise to anytime anywhere accessibility to information. Some characteristics of the information age include, use of information to achieve high productivity, global u...
Business > Business Strategy Defining reverse logistics: An integral part of supply chain management: 1 of 1

Reverse Logistics is often associated with 'returned goods' or even recycling of products, but the gamut of reverse logistics activities include much more than just returns management or recycling. The Reverse Logistics Executive Council defines Reverse Logistics as 'The process of planning, implementing, and controlling the...
Business > Business Strategy Nearshoring as alternative strategy to outsourcing: 1 of 1

In recent times, near-shoring has risen as an alternative for outsourcing. Near-shoring refers to the sourcing of services from a contiguous or same continent as the country in which the outsourcer is situated. For example, in case of an organization situated somewhere in North America, a Latin American country like Argentin...