Articles written by Sudeepa Nair

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About me - Sudeepa Nair

A Consultant by profession, I have been working in the IT outsourcing/KPO sector after obtaining an MBA degree from one of India's top 10 B-Schools, 3 years ago. I am a marketing & writing enthusiast and I have been able to channel my enthusiasm into

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Creative Writing > Poetry Poetry: Blindness: 2 of 28
Sightless Vision Moments passed by like ripples in the lake, And I waited, waited for something to happen. But not a sound could I hear The window seemed an empty canvas, A scream grew in my throat, Would there be some colors for God's sake? I stretched out my palms and caught some thin air, Alas, it slipped out of my hands,... More..
Business > Marketing Understanding the concept of societal marketing: 1 of 9
Marketing, as a social welfare tool? I can see several raised eyebrows, especially, my we-hate-marketers' brigade of friends and relatives who often look down upon me when I say I want to pursue a career in marketing; so you are going to be one amongst them? They, who coax, cajole and brainwash vulnerable consumers into spen... More..
Business > International Business & Trade What are the advantages of outsourcing?: 4 of 22
Outsourcing refers to the sourcing of non-critical products or services from outside your company, typically, to cut costs and sometimes, to obtain higher quality products/services than can be produced internally. The emphasis is on the word non-critical which refers to how important the outsourced function/product is, to yo... More..
Business > Leadership Strategies Why training and development of employee is essential: 2 of 8
Training and development is an important investment for employers which, if carried out diligently and regularly, can give handsome returns. All successful organizations have a comprehensive training and development program as a part of their human resource policy. Training can be provided in-house or through external agenci... More..
Business > Management Ethics How corporate social responsibility affects companies: 1 of 4
Corporate Social Responsibility (CSR) has recently come under the scanner as an important tool for evaluation of businesses by their various stakeholders. CSR is being seen as a strategic initiative by local as well global businesses and it is not surprising to see considerable efforts in this area. In order to understand ho... More..
Jobs & Careers > Managing Your Career (Other) How to improve teamwork: 3 of 10
The secret to good teamwork is a mystery to many. Effective teams often seem to do things effortlessly. They enjoy work, enjoy each other's company, follow their leader and help each other. Often, teams of great individuals fail to achieve what a team of average individuals achieve with great teamwork. In order to improve te... More..
Business > Management (Other) Retail innovation: From mass production to mass customization: 1 of 3
Mass production of standardized goods provides the cost advantages of economies of scale. It keeps the production costs low, while allowing an increase in production. But the drawback is that the variety of products offered, is limited and if every player in the market indulges in mass production, the product becomes commodi... More..
Creative Writing > Short Stories Short stories: Hope: 16 of 38
Jamuna Bai Its 5am in the morning, I have been up for over an hour now. If only the municipality could give us water during more earthly hours, I could have slept an hour or so more in the morning. But they seem to have a tyrannical joy in making us all get up almost two hours before dawn to perform the necessary chore of fi... More..
Creative Writing > Short Stories Short stories: Tragedy: 39 of 85
A Train's Grief The life of man is a journey; a journey that must be traveled, however bad the roads or the accommodation." I read these words from a professor's diary, don't know much about her, as she hardly spoke to her fellow commuters. But the words struck a chord with me. It was a simple yet profound statement. Every d... More..
Creative Writing > Poetry Poetry: My dear mother: 38 of 76
A Child to its Mother How do I thank you mother? How do I show my gratitude? Do I show it through my deeds or my attitude? Whatever I do, it seems less. Makes me feel, I am thankless. How do I thank you for holding my hand, When life blinded me with a handful of sand? How do I repay for the prayer you prayed for me, When I w... More..