Networking can be a very effective way for a small business owner to market his/her goods and services, but don't be fooled into thinking it is either cheap or easy. Like all sales techniques, networking requires commitment, focus and an investment of time.Networking is the practice of attending meetings with the aim of makin... More..
People would much rather buy from a company they know and trust, or from a company recommended by someone they know and trust, than take a chance on one found in a directory or online. The key to word of mouth marketing, therefore, is to have lots of people recommending your company to their family, friends and business assoc... More..
The marketing budget for small businesses is often limited and many simply cannot afford to spend big bucks on professional designers and printers. For any business owner in this situation, Microsoft Publisher comes into its own.Microsoft Publisher is a "desktop publishing", or DTP, package that allows you to create documents... More..
Marketing a small business is exactly the same as marketing any other size of business; it is only scale that changes. It doesn't matter whether you are McDonalds, Coca Cola or a one man business, there are some fundamental principles that apply.Forget all the marketing jargon you might have heard, it's just there to make the... More..
There are four basic cake making methods, and once you have mastered these you can make any cake.1. Rubbing in. This is there the fat is "rubbed" into the flour using the tips of the fingers to make a mixture resembling bread crumbs. For successful rubbing in, use butter or block margarine straight from the fridge and make su... More..
Essential: a bike. Optional: every other piece of cycling equipment on the market.OK, I'm being a little flippant, but the matter of "necessity" as applied to bicycle equipment is more to do with the type of riding you do and how you might want to deal with any problems whilst on the road or trail.Here's a run-down of some co... More..
Tips for carnivores cooking vegetarian mealsLots of meat eaters struggle when asked to cook for vegetarian friends, but it doesn't have to be difficult, no matter what level your culinary skills.The first thing to understand is exactly what the term "vegetarian" means. A vegetarian is someone who does not eat meat, fish or an... More..
Vegetarianism in the public eye is something of a dichotomy; to many there are innumerable health benefits to eating a meat-free diet, to others vegetarians are thin, pale and sickly. Which is right?There have been many studies on this issue, with notably inconclusive results! Some studies say, yes, vegetarians are healthier ... More..
A bread machine is a quick and efficient way to enjoy homemade bread every day of the week, needs no special skills and produces consistent results.There are a number of reasons why people want to eat homemade bread; it tastes better than shop bought bread, is fresher, healthier and the recipe can be adapted to suit your tast... More..
It's true you never forget how to ride a bike. I know, because after not riding a bike for 15 years, I hopped on one and cycled off down the street. It was fantastic.As a child I rode my bike everywhere; it was that or walk, and riding was much faster. Then I learned to drive, the bike was relegated to the garage to rust and ... More..
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