: About Me

I work in sales and marketing and am based in Middlesex, England, just outside London. I travel extensively and therefore see a lot of different countries and cultures. I write more often than not as a form of escapism - I find that it relieves tensions and stress. As I hope you will find out, the subjects I tend to write upon are both numerous and varied!

Arts & Humanities > Marketing & Selling Writing How to use customer reviews to promote your book

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When an author writes a novel, it represents a great deal of investment in terms of their time and effort. A full length novel can easily be a year or more in the writing so when it is finally published, it is essential that it be properly and effectively promoted if it is to know the success which the author hopes. Traditionally, much of the marketing and promotion of novels was undertaken by publishers and although this is still the case, the advent of the Internet has opened up a whole new world of opportunity for the author to set about promoting his or her own work. When a novel is pu...

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