About me - Gill Taylor
Hi there,
I'm a UK-based freelance copywriter and marketing consultant with 17 years client-side and agency experience, the last 11 of which have been in the IT/telco sector. I have been working for myself for four years now. I'm divorced with a 12 year old
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RSS Feed- Business > Customer Management Assessing the effectiveness of Customer Relationship Management (CRM) for businesses
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CRM - Don't let anyone tell you it's something new . . . I've just read the most classic description of CRM in a Dictionary of Comms' published in a UK communications magazine. It reads: "CRM Customer Relationship Management. Generic term for applications designed to streamline interactions with customers. CRM software allow... More..
- Business > Business Strategy Database management: Essential for business success
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Firm Foundations Every day my clients tell me that what they want is more business. They also want more profit, but more profit comes from having the right kind of customers and knowing where to find more. Years of experience working in channel marketing roles for companies like Lucent Technologies has taught me one valuable... More..
Gill Taylor
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- Database management: Essential for business success
- Assessing the effectiveness of Customer Relationship Management (CRM) for businesses
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