: About Me

Hi there,

I'm a UK-based freelance copywriter and marketing consultant with 17 years client-side and agency experience, the last 11 of which have been in the IT/telco sector. I have been working for myself for four years now. I'm divorced with a 12 year old son and I love travelling, photography and playing pool.

Cheers,

Gill

My passion is ...

Travelling

I know too much about ...

The telecoms industry

My parents always told me ...

Be nice to people

My childhood ambition ...

Work for myself, like my Dad!

My favorite memory ...

Too many to list!

Why I write ...

Because I love it

What I am reading/watching/listening to ...

Sex & the City

My first job ...

TV Repair person

My best moment ...

Realising that my business was going to be successful

My inspiration ...

My son

Business > Business Strategy Database management: Essential for business success

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Firm Foundations Every day my clients tell me that what they want is more business. They also want more profit, but more profit comes from having the right kind of customers and knowing where to find more. Years of experience working in channel marketing roles for companies like Lucent Technologies has taught me one valuable lesson. Start with the basics. Get your database right and everything can be built on this. Many business owners are so keen to get on with running marketing campaigns that they overlook the fact that marketing must be database driven. A company database is often somet...

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