About me - Sian Murphy
Sian Murphy is a copywriter with the internationally acclaimed copywriter and marketer,
Alan Forrest Smith and the Orangebeetle team.
Sian runs sianmurphycopywriter.com and her specialist fields in communication, leadership and development bring variety to this
+ more bio information
RSS Feed- Business > Marketing Marketing tips to increase business
-
6 of 41
When copywriters say that sales copy must focus on benefits and not features, what do we mean? Well, a feature is all ME ME ME, describing the product. For example, "I have a squillion qualifications." But really, who cares?A benefit on the other hand is all about YOU YOU YOU, where the YOU' is the reader and what the product... More..
Sian Murphy
Contact This Writer
Add to FavoritesMy credentials
My stats
Articles Written: 1
Recent articles
My channels
- Business ( 1 )
- Show All Articles
Helium, Inc.
200 Brickstone Square
Andover,
MA
01810
USA