: About Me

Sian Murphy is a copywriter with the internationally acclaimed copywriter and marketer,

Alan Forrest Smith and the Orangebeetle team.

Sian runs sianmurphycopywriter.com and her specialist fields in communication, leadership and development bring variety to this resource for copywriters, marketers and entrepreneurs.

We always love to know what you think about the articles. To comment, suggest new topics and discover Top Ten Copywriting Style Pitfalls You Can Avoid then visit

http://www.sianmurphycopywriter.com/10-style-pitfalls-to-avoid-in-your-sales-copy

Sian Murphy

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100% Results Writer

sian@sianmurphycopywriter.com

0800 0086464

01634 251079

07575 951354

My passion is ...

My family, my pets and my homes

I know too much about ...

Nothing - yet.

My parents always told me ...

To do what I want

My childhood ambition ...

Sadly I can't recall

My favorite memory ...

Florida at Typhoon Lagoon

Why I write ...

No limits.

What I am reading/watching/listening to ...

Everything about copywriting and writing that I can get my hands on; Carry On Films and The Good Life

My first job ...

Saturday girl in a hairdressers

My best moment ...

Right now it's being picked by Alan Forrest Smith - now everyone knows whats possible when you go for it

My inspiration ...

Possibility

Business > Marketing Marketing tips to increase business

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When copywriters say that sales copy must focus on benefits and not features, what do we mean? Well, a feature is all ME ME ME, describing the product. For example, "I have a squillion qualifications." But really, who cares? A benefit on the other hand is all about YOU YOU YOU, where the YOU' is the reader and what the product feature means to them. There is a table currently on the market with a large plastic top which can be sloped at an angle towards you, and has a rim to hold any spills. These are the features. A simple technique to work out the benefit is to write which means' after t...

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