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Entertainment > Celebrity Commentary Should more rock stars use fan websites to communicate with their fans?: 1 of 1

In terms of current marketing trends, yes absolutely. Artists should all be marketing geniuses, with their fingers on the pulse of every new promotion ploy that becomes available. They should interact and get into viral marketing and be prominent on fansites and Facebook with all its fan groups and pages and all the rest of it. With the advent of the internet there's free music available and million of artists wanting to be heard and of course, to sell their merchandise. These days, merchandise seems to be a more powerful word than art or music is. There's another way to look at it. A rock...
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