Mindspring Design is a creative, web & graphic design boutique helping small businesses and entrepreneurs create and maintain a brand identity that works for them. Jamila Vaughan has over 10 years experience in designing print & online graphics for
+ more bio informationMany small-business owners believe their websites already contain all the content they need. They've got contact information, company profile, and a list of products or services. Great right? Great start. But everyone else has the same information on their site! Increasing content can make your company more attractive, more u... More..
Is this scenario familiar? It's the bottom of the sixth, and bases are loaded. But once again the team just can't seem to get any runs. The crowd lets out a collective sigh. Tracking your web analytics software can be just as disappointing. Your SEO, link building, and Pay Per Click Advertising efforts have increased the numb... More..
Take a good look at your website copy. Does it drive sales? Or is it just filling space? Kudos to you if you've contracted a marketing professional or web copywriter to write your web content for you. Interesting, engaging, well-optimized web content is a must-have in today's competitive online marketplace.However, it's not e... More..
These days it seems everybody and their mom has a blog. Rock stars, politicians, and 13 year old millionaires have blogs. Does your company need one? We'll discuss what blogs can do, the benefits, and the risks.What on earth is a blog anyway?For those who don't know, "blog" is a term that combines the words "Web" and "log." S... More..
As a small business owner, you are an expert in your field. You have passion, knowledge, and valuable talents to share. But how do you keep potential customers from skimming past your well-thought-out advertising, or how do you compel a past client to come and try out a fabulous, new offering?There's a plethora of advice on s... More..
Small business owners have a lot to say. They have special pricing, special features, new features, services, policies, background information, legal information, and the list goes on. But when do you launch these bits of info on your customers? You have surely developed an organized and appropriate method for disseminating i... More..
9 Essential Tips for Building a Brand New Small Business WebsiteDesigning your own website from scratch can be daunting. It's almost like someone handing you a blank canvas and challenging you to create a masterpiece. Well, if you're feeling overwhelmed and don't know where to begin, just follow a these nine steps. Do your pl... More..
Many small-business owners cringe at the thought of email marketing. They think: I already get too many emails Isn't that spamming? Will I get in trouble for that? Won't people be annoyed?Personally, I don't mind receiving something I've signed up for. I may delete it if I don't have time to read it, but at least I know that ... More..
So you've spent lots of time and money designing your small business website, and you've just launched it for the public to see. But wait! Do you know you could be ignoring a large percentage of the population and thus reducing the market audience you are targeting?When designing your website, you should design web content in... More..
Jamila Vaughan
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