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Creating Your List
I am convinced that nearly everyone has at least 100 good people in their personal sphere of influence. I could probably count around 350-400 people that I am close to relationally (non-business).
The beautiful thing about this list is that most of these people already love and respect me to one degree or another. They are absolutely my best source of business. Most business owners spend 90% of their effort trying to get new clients which happens to be the most expensive and time-consuming part of business.
The most valuable asset in your business is your list....
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