: About Me

I'm Co-founder and Director of EvokedSet, a UK-based PR and web marketing agency serving global business-to-business clients.

I'm a Member of the Chartered Institute of Public Relations (MCIPR) and a former Regional Chair of the Institute.

Business > Website Marketing & SEO The value of company blogs for public relations

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There's been a lot of "trend" talk in relation to the blogging (and microblogging) phenomenum but, for now, one thing seems very clear: the impact of the online conversation is continuing to grow. For many businesses, the widening influence of social media means that getting to grips with these new channels is no longer optional, but now a fundamental part of connecting with important audiences. As a result, companies are increasingly taking a serious approach to social media tools such as blogs. There are lots of great reasons to start a corporate blog to give a platform to your expertise...

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