Articles written by Alexander Mutua - Page 2

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About me - Alexander Mutua

Axis of conscience revolves within entrepreneurship, philosophy, poetry, politics, supernatural forces, ancient and renaissance writings.

There is successive incur that constitute of political, economic and social imbalance in the world whose stakeholders

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Business > Advertising Does advertising frequency make a difference?: 1 of 6
Long term difference. Advertisements that are scheduled to run regularly are not just a tip of the iceberg, their value is worth while. Different forms of media coverage usher different mass audience thus the advertising placements brace diverse mass audience population.Frequent advertisement endow the mass audience. They act... More..
Business > Advertising Tips for writing successful commercial advertisements: 2 of 10
Advertising has to realize the designed objectives, aims and the ultimate goals. The end result must reflect the input that was solely invested upon. With these contentious factors encircling its structure, its bound to brace its success in mass-marketing.Advertisements meant for commercial sales have to revolve within the co... More..
Business > Advertising How is the success of television advertising measured?: 1 of 5
The relative reflection in sales of products or services within the business market. Its a cycle of business that's interdependent within the significant structures. These structures initiate advertisement business content, transform its content scenes and audio, streamline of content through media coverage, activate the mass... More..
Business > Human Resources How to communicate change management: 1 of 5
In crisis management, communication is an effective skill that can bestow calm amid the partake of organization and institution structural functions. Crisis can fragment commercial growth or cease progress in the short-term or long term period. But importantly, the enhancement of effective communication in leadership can ceas... More..
Politics, News & Issues > Politics, News & Issues (Other) A change is needed to represent the masses: 5 of 23
Its available, its a matter of tapping the masses. Technology has advanced and presented platforms where the masses can represent themselves or represent other masses on key issues that have an impact mass population. There are numerous established areas where the masses can articulate ideologies and their opinions to a desir... More..
Business > Marketing The importance of effective branding: 4 of 14
The mass consumer population and the manufacturers are able to effectively differentiate or distinguish the product within the consumer mass market. The product is designed and destined to be transacted at numerous points of trade. The product will be independent from the manufactures introduction to the mass consumers. The s... More..
Business > Advertising Are business ethics or profits more important?: 8 of 27
Business ethics lead to profits. They improve the corporate image that equally nurtures their profits which pivot on good consumer relations. Products and services that are presented to the mass audience or consumers inter-depend with ethical business activities. Consumers pursue goods and services of specific companies due t... More..
Business > Advertising Advertising and the importance of originality: 4 of 13
Originality captures the mass audience conscience overwhelmingly. This advert doesn't go without attention. Significantly, it posses the essence of originality that influences an acute and vivid recognition on what's been portrayed.Originality acts as an attraction mechanism. A definite catalyst between the mass audience or r... More..
Politics, News & Issues > Climate Change Is global warming a threat or an opportunity?: 5 of 16
In regard to world wide development, negative impacts of global warming lead to adverse defects that threat human life and the environment at large. Essentially, these trends ignite focus if the last resort is irreversible. The effects have a direct impact on the global economy thenceforth necessitating improvised ways to hin... More..
Business > Advertising Selecting the best advertising agency for a campaign: 1 of 3
Its performance in the market should be desirable. It should be an extremely competitive advertising agency that brings forth nothing less than etiquette in the finesse of advertisement structure and success. The advertising agency input should be their stronghold hence been able to secure diverse and enormous businesses enti... More..