: About Me

Professional Biography

Paul S. Lalley
PO Box 3005
Newtown, CT 06470 email: editor@ webwordslinger.com

Paul Lalley is a writer, editor, and SEO/M consultant. He has produced more than 300 published, educational programs for pre-K to college-level students, and training and motivational programs for corporate and government audiences. Many of these programs have received prestigious industry awards. Paul develops course content, SEO content, site evaluations, print materials and audio/video scripting, providing a full range of design and development services from idea to inventory.

Recent Publications
A Kid's Guide to Success Discovery, Inc. (The Discovery Channel)
Food Safety: From Market to Plate Films Media, Inc.
Home Safety: Prevention and Preparation Films Media Inc.
Tucker-Banks monthly investment newsletter Tucker Banks Publishing
Supercharge Your Study Time w/Dartmouth College Cambridge Educational Publishing
Skills for Better Living (3 volumes) Meridian Education Corp.
Jamesway Stores employee manual/how-to videos mid-tier corporate training
Computer Associates Flash demos IT specialist instructional videos
Directions: Book-Based Character Education Learning Tree Publishing

Clients
Encyclopedia Britannica Learning Tree Publishing
Cheshire Corporation Communication Skills, Inc.
Harvest Educational Labs Educational Directions MannKind Pharmaceutical
Caboodle Interactive, Inc. Computer Associates (CA)
Tucker-Banks Investment Group Corning Glassworks
Meridian Education Corp. Richardson-Vickes, Inc.

Awards
Gold Medal New York International Film and TV Festival
Gold Medal Houston International Film Festival
Gold Medal National Educational Film Festival
Gold Medal National Council on Family Relations
Best of the Year Learning magazine
Best of the Year Previews magazine
...over 70 award-winning programs
Education
BS, magna cum laude, Southern Connecticut State University; K-12 media specialist certification

Business > Website Marketing & SEO How to use Google AdWords to generate leads

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Google Adwords are those little blue cubes you see plastered all over every web site from aardvarks.com to zygotefarming.org (just made those up). Adwords can drive traffic to your site. However, you pay per click - PPC - so every time a Google user clicks on one of your blue cubes you get charged. This has led to rampant click fraud with competitor sites happily clicking away on your links, costing youmoney and depleting your marketing budget. Google has been slow to react to click fraud since they receive their money whether it's a legit click or not so it's up to the PPC user to track f...

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Writing:

• Marketplace Approved Writer
• Helium Charter Member