: About Me

Elle Morena is a pseudonym for a trained Chartered Management Accountant, (UK) having worked in Corporate Consultancy (Coopers & Lybrand and KPMG Consulting), specifically in Corporate Restructuring, Insolvency and Receivership of companies in various industries in Malaysia for many years. Besides that, my work experiences also includes working in the banking and finance industry and for United Nations Development Programme (UNDP) and WWF Malaysia, both international non-governmental organisations as a Management Consultant.

After completing a post-graduate degree, MSc in International Business Management from The University of Nottingham, I am currently a lecturer in a local college teaching business subjects. I also consult for small companies and NGOs in the setting up of businesses, liquidation, operational procedures and controls.

I am based in Malaysia and have traveled extensively around Asia and to other parts of the world for work and leisure.

My hobbies include, hiking, mountain climbing, scuba diving, reading, sketching, and enjoying quiet moments with my two pet dogs.

My passion is ...

travelling to ancient places

I know too much about ...

nothing

My parents always told me ...

to be obedient

My childhood ambition ...

to be an archaeologist

My favorite memory ...

are the times where I could not stop laughing

Why I write ...

for pleasure

What I am reading/watching/listening to ...

reading The Road by Comac McCarthy

My first job ...

collator in a printing factory

My best moment ...

has yet to come

My inspiration ...

are people who asked, "Why not?"

Personal Finance > Investing Basics The difference between dollar cost averaging and averaging down

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These two terms will be discussed under the context of strategies of investments of stocks and shares, and could be applied to in any particular stock, in any stock market and in any currency. Averaging down One of the maxims of good investment strategy is to “buy low and sell high”. However, nobody knows how low is low. Therefore, if the stock market is trending lower the averaging down strategy is to buy and to continue to buy, until there is an upturn. The reason being, is that the total average cost of investments per stock for an investor will trend lower based on this str...

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