Articles written by Sean Horrigan

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About me - Sean Horrigan

Sean Horrigan is a Boston based PR strategist, writer and creative thinker. Principal and founder of PR Guy, Sean has over 15 years experience spreading the word and building brands. A graduate of Emerson College, Sean holds an M.A in Marketing Communications

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Business > Advertising Guide to effective advertising and marketing: 2 of 21

BBDO founder David Abott espoused that while styles in print advertising evolve superficially, the enduring principles were based on human behavior and therefore remained consistent. In other words, trends in type, color and borders may vary but the elements of a successful ad remain timeless. While it's not rocket science, ...
Business > Sales How to increase sales with networking: 2 of 4

Business cards open doors and build business. Believe it or not, business cards speak volumes about a business or an organization. They are the ultimate first impression. Think of it this way if networking is the ticket to new business, your business card is your passport. We live in a visual society where people make judgme...
Business > Advertising Guide to the best advertising agencies in the US: 1 of 2

How to Get the Most Out of Your Agency Client / Agency relationships are one of the most complex dynamics in the business world. They run the gamut from marriages made in heaven to those hanging in the balance. But just like any relationship, the real work begins once the honeymoon is over. Here are a few tips that will help...
Business > Marketing How to develop a great brand: 5 of 5

What's your story? Everyone loves a good story. Campfire stories, bedtime classics, tall tales, barroom yarns, urban legends, whatever the case may be, we're all drawn to a good story. Stories are sustainable, relatable, individual and emotional. We pass them down through generations and passionately share them with family a...