: About Me

Sean Horrigan is a Boston based PR strategist, writer and creative thinker. Principal and founder of PR Guy, Sean has over 15 years experience spreading the word and building brands. A graduate of Emerson College, Sean holds an M.A in Marketing Communications and enjoys cooking, travel, theater, and skiing.

To email Sean:

prguyonline@gmail.com

My passion is ...

life, love and all things creative

I know too much about ...

Catechism. (Catholic School)

My parents always told me ...

Eat your vegetables and get a job.

My childhood ambition ...

Actor

My favorite memory ...

So many memories. I've had some fun in my time.

Why I write ...

I get tremendous satisfaction through my writing.

What I am reading/watching/listening to ...

Reading the classics. Opted for the cliff notes version in high school and enjoying them now. Too busy going to parties back then to read.

My first job ...

Bagging for Grocery Store. Lasted three days. Was fired for taking too much time on each customer. I saw each bag as a work of art. Managers didn't see it the same way.

My best moment ...

They happen all the time. Life is truly full of surprises and great moments of revelation.

My inspiration ...

The human spirit.

Business > Marketing How to develop a great brand

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What's your story? Everyone loves a good story. Campfire stories, bedtime classics, tall tales, barroom yarns, urban legends, whatever the case may be, we're all drawn to a good story. Stories are sustainable, relatable, individual and emotional. We pass them down through generations and passionately share them with family and friends. In this age of information overload, it's the story that resonates most with consumers. Think about it, we'll forget the facts from a meeting or lecture but remember the intricate details of a compelling story. At the heart of every great brand, whether it's...

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