About me - Michael Golde

About me

Featured article by Michael Golde

Business > Advertising Do ads that use sex to sell their products degrade women?

Degradation is in the eye of the beholder. In some religious cultures, a woman whose uncovered face or skin is shown is over-the top. For others, a woman wearing a string bikini pouring suntan lotion all over herself, is normal fare. Certainly, American advertising appealing to sex is relatively provincial compared to more "liberal" attitudes toward sex and nudity in Europe. Consequently, the action being depicted and the cultural context have much to do with societal impressions of what constitutes degradation. But for the sake of discussion, let's focus on the average Westerner to answer...

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