* Published feature articles in more than 30 trade journals.
* 25 years of experience as a professional marketing, advertising and promotional writer.
* Awarded 2nd Place (with publication and payment) of a humorous poem in a contest.
+ more bio informationRail LinesThis is how they met: Hauling two suitcases and a portable electric typewriter, Pete Melfore hurried to catch the Elmwood Avenue bus early one Saturday morning in December after finishing his first semester at college. He planned to call a taxi to get him to the train station until a senior from Albany said that it ... More..
Service is None of Our Business"Don't be intimidated," she said.But I am intimated at Spot Coffee, which is why, though working kitty corner from the popular emporium, this was only my second venture inside. The first time left me dazed, bewildered and in possession of a five-dollar cup of cold cappuccino that lacked pizzazz,... More..
My First Memory and How I Tried To Live It DownMaspeth, N.Y. 1956 (or was it 1957?) This is not the first thing I remember, but a rat was seen roaming through our apartment building when I was a baby. We rented a two-room flat from an extended Italian family who lived in most of the other apartments. At the height of the scar... More..
First Encounter"Life is short," Mark said to me after he heard that I was getting married."Life is like a pair of shorts," I said to Mark after he married Ellen."What does that mean?" he asked."I don't know. But four years ago you told me that Life is short,' and here we are, still alive.""Oh, I get it."Glad he did, because I... More..
Is Social Networking Not Working for You? The good news is that it is Social not Business networking. The bad news is that everybody, including the business-to-business world seems to be caught up in it. Should your company, specifically small to mid-size manufacturers and business service providers engage in social media fo... More..
It's the Economy, Again!Companies are dumping workers and cutting expenses just to stay in business so they're not buying your products. Government is spending billions but you're not seeing any of it. So what can an honest, hard-working small to mid-size manufacturer like you do to survive these tough times?The Experts Hav... More..
Joseph A. Defetti
Articles Written: 6