About me - Joseph A. Defetti

About me

* Published feature articles in more than 30 trade journals.

* 25 years of experience as a professional marketing, advertising and promotional writer.

* Awarded 2nd Place (with publication and payment) of a humorous poem in a contest.

Briefly me

My passion is ...

Passion.

I know too much about ...

Nothing.

My parents always told me ...

Who knows? I never listened.

My childhood ambition ...

Make it to adulthood.

My favorite memory ...

I'll get back to you on that one.

Why I write ...

Because it is not there.

What I am reading/watching/listening to ...

All sorts of stuff.

My first job ...

Paper boy.

My best moment ...

Yet to come.

My inspiration ...

The heirs.

Featured article by Joseph A. Defetti

Business > Small & Home Business Strategies for small business owners dealing with the recession: Advertising agencies

It's the Economy, Again! Companies are dumping workers and cutting expenses just to stay in business so they're not buying your products. Government is spending billions but you're not seeing any of it. So what can an honest, hard-working small to mid-size manufacturer like you do to survive these tough times? The Experts Have the Usual Answers Authoritative studies of recessions from the 1970s through 2003 affirm that companies that increase their advertising during economic downturns gain market share on the cheap. They look like leaders. They reassure their customers, and they get prosp...

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