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Small-business visibility can be as simple as placing a staff-change announcement on a local web site, or as complex as arranging for television or video interviews with staff members and executives. There must be some newsworthy aspect that justifies providing you free internet, TV, and print space. Among the most under-used opportunities are staff and executive changes, new hires, expert demonstrations of technology or techniques, additions or changes to product lines, and special events (ground breaking, office moves, visits from nationally known experts, etc). Publicity on the Internet...