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Business > Small & Home Business The new basics of marketing: A guide for small businesses: 1 of 4

Marketing is about creating value for both the customer and the business and it is principally about establishing a relationship between the customer and the business. The good news is that technology has made marketing both cheaper and more effective. A business can easily harness technology to open up personalised communic...
Business > Website Marketing & SEO Ways to increase traffic to your website: 5 of 17

Driving traffic to your website is vital to your business and increasing your sales. Though it is often easier said than done. The internet is a large place and getting larger by the day so merely having a good, professionally designed website is no longer enough. You need to have a clearly defined plan for how your going to...
Politics, News & Issues > Political & Economic Theory What will happen if the gap between the rich and poor continues to grow?: 3 of 10

The most drastic scenario as to what would transpire if the gap between rich and poor continues to grow is revolution and war. Think back to pre-communist Russia, a small incredibly rich elite was overthrown by the vast armies of dirt poor peasants. The gap between rich and poor and finally grown so large that it triggered r...
Politics, News & Issues > Political & Economic Theory Should the United States abandon the Federal Reserve?: 6 of 15

The US Federal Reserve should not be abandoned as an independent central banking body is an essential tool in the conduct of monetary policy. Not only this, the Federal Reserve also provides the technical means and oversight of inter-bank transactions allowing for the easy, safe and reliable transfer of money through checks,...
Business > Website Marketing & SEO A guide to social networking: 2 of 5

Social networking represents the next big thing in marketing and advertising because it is the first tool that can capture the much sort after "word-of-mouth" promotion. Word of mouth is the best possible promotion for your business because not only is it free it is the form most likely to generate sales. Friends trust frien...
Politics, News & Issues > War & Peace Commentary: US Congress questions General Patraeus about the Iraq War: 4 of 7

Politicians should not use soldiers as political punching bags, national scapegoats, the but of cheap sound bites designed to pander to their base. Clausewitz, a military theorist who wrote in the early nineteenth century, immediately following the wars of Napoleon, theorized that war is merely an extension of politics (or s...
Politics, News & Issues > Political & Economic Theory US elections 2008: Why voters should focus on economic views when assessing candidates: 11 of 16

The most important reason that voters must focus on the economic policies of the candidates in the upcoming presidential election is the slow slide to popularism occurring among economic policy, particularly within the Democratic primary race. This campaign is set against poor economic indicators and the very real fear that ...
Business > Business Strategy Branding your business: 4 of 5

To understand the fundamental importance of branding it is best to think about your business' brand as the equivalent of a persons' appearance. Your brand, just like your appearance affects every interaction you have with suppliers and customers which is why it is essential that you create a strong brand for your business. T...
Personal Finance > Banking Basics How to deal with bank fees: Keep your own money: 4 of 5

Bank fees have become so outrageous and so common that we have become almost immune to the gigantic line on the bank statement that represents the amount gouged out by the multibillion dollar institution. However if you give up and accept such fees as an everyday reality you are just playing straight into the hands of the ba...
Business > International Business & Trade Free trade explained: 11 of 13

To begin it must be understood that "Free Trade" is a much mis-used expression, appropriated by politicians from all sides of politics for and against various pieces of trade legislation. So there exists two versions of "Free Trade": the theoretical one derived from economic thought and the theory of comparative advantage an...