Bjc Chartier About Me Page at Helium

Business > International Business & Trade International business: Doing business in China: 4 of 4

In China You Say? Well interesting part of the world to do business in. A few years ago a small company named Proctor & Gamble entered this marked with some toothpaste and other stuff. What they discovered is that their market research missed the target and that tbe Head & Shoulders shampoo was the big seller. Why? Well most chinese people have dark-hair. Hence if any had dandruff, a sure-fire remedy would be Head & Shoulders shampoo. Dealing with any Asian culture represents a cultural shift from the usual. This is a part of the world where people are either poor or rich and where many go...
More..