Articles written by Teri Sawers

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About me - Teri Sawers

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Online communications and marketing, corporate & financial relations, experienced media and business writer across multiple formats. I've been fortunate in having an international career across five countries with wide market-entry and cross-border

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Business > Marketing Ways to promote business products and services: 1 of 10

Pitching Your Story To The Media Or How Not To Have Your Story Binned' Both online or offline, you'll sometimes find yourself steeling yourself to pick up the old-fashioned telephone and dial the media to attempt to interest them in your story. It's something most people find tough to do. Up there in the same league perhaps ...
Business > Marketing Get free marketing from traditional media: 3 of 6

You're at your office desk opening your mail. Suddenly your mouth hangs open (always a very unattractive look). Your competitor has got a sizeable article on page three of your industry trade magazine, complete with cheesy color pic. Suddenly your bagel and jam doesn't taste so good. His second article this month? What does ...
Business > Entrepreneurship How you can become a successful entrepreneur: 2 of 4

Have you got the entrepreneurial edge? Are you one of the lucky breed who never worked for anyone else for a day in your life? My entrepreneurial buddy Derek emerged from university and launched himself into business solo without a backward glance. I was pretty impressed with his cool, not to mention the cooler industrial de...
Personal Finance > Investing Basics Getting started with investing: 17 of 33

Investing The Basics! For those of us who intend to have something to retire on.. An investment utilises existing capital to grow your money, whether this is achieved through investing in financial vehicles that generate income, or alternatively create capital gains. Among the many investment classes on offer are cash, share...
Business > Marketing Successful marketing campaigns: 3 of 4

Whether we are conscious of it or not, the psychology of colour affects us as we go through our work days and in how we react to products, websites, logos, brands, packaging, even business clothes people are wearing. Colours each have their respective positive properties, so give some thought to how you brand and market your...
Business > Entrepreneurship Tips for setting up a small business: 9 of 11

Outsourcing Could Save Your Business Whether you're just starting out as an entrepreneur, or already a seasoned veteran in your corporate field, your success will depend on how you maximize your own strengths and talents. People who go far often shine in more than one area, drawing on their accumulated business knowledge, ed...