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Business > Business Strategy Branding your business

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Branding your business is a great way to raise product or service awareness, depending on what you do or sell. Think of some popular brands from yesterday. Hallmark, Levi's, how about a recent one, Bernie & Phils, the furniture store. They've all come up with either a logo, jingle, or other catchphrase that becomes "household". Everyone seems to know what those companies sell. A brand mark is a symbol like m&m's or the McDonald's golden arches, or perhaps even the Nike symbol. There are also trade names, like the Toyota Motor Company. All of the above are examples of branding and help buyer...

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