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Business > Nonprofits Nonprofits: Is investing time/money/resources to adopt social web strategies worthwhile?: 1 of 1

While many praise the glories of a social web strategy, for many non-profits such strategies are distracting at best and huge money pits at worst. A strong communications program requires that organizations define their target audiences, key messages and most effective distribution channels. The social web channel may be right for some audiences at some times, but it is certainly not the panacea for every non-profit's woes. For organizations that regularly rely on broad appeal and distributed fund raising from lots and lots of volunteers, a social web strategy may make sense. For example, ...
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